Lululemon Developing an Integrated Marketing Plan for MIRROR

Overview:
In this project, I developed an integrated marketing plan for lululemon’s at-home fitness platform, MIRROR, designed to increase brand visibility and user engagement. The plan aimed to align with lululemon’s brand values while introducing a comprehensive, multichannel approach to target a diverse audience.

Objective:
Create a cohesive strategy to drive brand awareness, lead generation, and customer loyalty for MIRROR, integrating digital marketing, social media campaigns, and influencer collaborations.

Key Deliverables:

Defined target audience and tailored messaging for different segments.
Selected communication channels (social media, email, partnerships) to ensure cross-channel consistency.
Developed KPIs to measure success across multiple touchpoints.
Impact:
The strategy provided lululemon with a clear, actionable marketing framework that could be implemented across various digital platforms, ensuring a unified approach to brand messaging and audience engagement.