Sydney Romantics Digital Marketing

Sydney Romantics: Key Influencer Campaign
Project Overview
The objective of this project was to identify and recommend new Key Influencers for Sydney Romantics who align with the brand's values and storytelling approach. The goal was to create social media content that seamlessly integrates the influencers’ unique personalities with the product, ensuring that the product enhances their story without overpowering it.

Key Tasks

Influencer Identification: Researched and proposed Key Influencers who embody Sydney Romantics’ ethos of community, craftsmanship, and authenticity.
Social Media Post Creation: Designed two creative social media posts that highlight the suggested Key Influencers. These posts focused on natural storytelling while subtly showcasing the product in an authentic and engaging way.
Objective
To craft influencer-driven content that strengthens brand awareness and resonates with Sydney Romantics’ community-focused audience.