Forage Job Simulation

I have completed several virtual job simulations on Forage, gaining practical experience in marketing, branding, digital strategy, and event operations. Each project challenged me to develop creative solutions while aligning with real-world business objectives.

1. lululemon Omnichannel Marketing Job Simulation
- Developed a comprehensive digital and omnichannel marketing strategy for MIRROR, lululemon’s at-home fitness platform.
- Created an integrated marketing plan and creative brief to raise product awareness and highlight lululemon’s core values of inclusivity and community.
- Designed a concept for a new digital product experience and built local ambassador profiles to support lululemon’s “Power of Three x 2 Growth Strategy.”
- Analyzed ambassador campaign and presented actionable insights to management.

2. Sydney Romantics Branding & Design Job Simulation
- Brand & Authenticity: Reviewed a nominated brand to analyze its alignment with Sydney Romantics’ purpose, presenting insights through a creative blog article.
- Product Design & Craft: Created mood boards and sketched product concepts for a collaborative product proposal.
- Digital Marketing: Identified and proposed new Key Influencers and created two social media posts highlighting their stories while seamlessly integrating Sydney Romantics products.
- Community Building & Promotion: Designed a product launch flyer for use across the brand’s newsletter, website, and social media. Developed two creative promotion strategies, including a pop-up installation and influencer takeover campaign.

3. City of Moreton Bay Event Operations Simulation
- Explored the event operations process in the tourism industry through a hands-on simulation.
- Developed detailed Run Sheets to ensure efficient event planning and execution.
- Created structured communication plans to coordinate effectively with stakeholders and event teams.